Proceedings

Conference Proceeding (Held Abroad)

  1. Tan, K. L., Ting, H., Cheah, J. H. & Hsu, C. Y. (2020), “How Runners Choose to Participate in an Emerging Destination Marathon”, at 2020 International Sport and Tourism Conference organized by Sport Tourism Association in Taiwan, Taipei, Taiwan 13-14 June 2020. OUTSTANDING PAPER AWARD

  2. Cheah, J. H., Lim, X. J., Ting, H., & Chan, Y. W., (2019), “Intention to purchase travel online and the implications of inertia behaviour”, Organized by Marketing Asia Group (MAG), Macau, China, 25-26 June 2019. BEST PAPER AWARD

  3. Cheah, J. H., Sarstedt, M., Ringle, C. M., Ramayah, T., & Ting, H., (2017), “Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single vs. multi-item measures in redundancy analyses”, AMS World Marketing Congress (WMC), Organized by Universidade Lusiada – Norte Porte, Porto, Portugal, 27-29 July 2018.

  4. Cheah, J. H., Ting, H., Ng, S. I., & Ramayah, T., (2017), “Perceived-benefits positioning strategies and willingness to pay the office space: The moderating effect of office space grades and office occupiers' sectors”, 9th International Conference on PLS and Related Methods (PLS'17), Organized by Macau University of Science and Technology Macau, China, 17-19 June 2017

  5. Memon, M. A., Salleh, R., Baharom, M. N. R., Cheah, J. H., Ting, H., & Chuah, F., (2017), “Extending the mediating effect of work engagement between person-organisation fit and turnover intention”, 9th International Conference on PLS and Related Methods (PLS'17), Macau, China, 17-19 June 2017.

  6. Yacob, Y., Ting, H., Lajuni, N., & Chien, M., (2016), “Smartphone disposition decisions: How university students dispose and why?”, International Research Symposium of Service Management (IRSSM-7) at Mahidol University, Bangkok, 2-5 August 2016.

  7. de Run, E. C., & Ting, H., (2014), “Beyond demographic boundary: Determining generational values by cohorts”, Proceedings from MAG Scholar Conference, Hyatt Regency, Yogyakarta, 22- 25 November 2014.

  8. de Run, E. C., & Ting, H., (2013), “Exploring belief factors about controversial advertising”, Proceedings from MAG Scholar Global Business, Marketing and Tourism Conference, Dubai, UAE, 11-14 November 2013.

Conference Proceeding (Held Domestically)

  1. Cheung, M. L., Ting, H., Cheah, J. H., Sharifuddin, M. N., Chau, K. Y., (2019), “Examining the role of social media based destination brand community in evoking tourists’ emotional experiences and intention to co-create and visit”, SASEM Conference 2019, August 21 – 24, at Novotel Melaka, Malaysia. BEST PAPER AWARD.

  2. Lim, X. J., Cheah, J. H., & Ting, H., (2019), “Do types of retail matter? The impact of retail integration on patronage intention towards Omni-channel retailing”, 2nd International Symposium on Applied Structural Equation Modeling (SASEM’17), Organized by Sarawak Research Society, 23-24 August 2019.

  3. Ramayah, T., Cheah, J. H., Memon, M. A., & Ting, H., (2017), “A comparison of latent interaction effects using unconstrained and orthogonalized approaches in tourism studies”, International Symposium on Applied Structural Equation Modeling (SASEM’17), Organized by Sarawak Research Society, 10-14 October 2017.

  4. Chuah, F., Ting, H., de Run, E. C., Jacky, C., & Wong, W. P. M., (2016), “Understanding the use of Instagram: A scale development”, 20th Asian Forum on Business Education Conference (AFBE), University College of Technology Sarawak, 5-7 December 2016.

  5. de Run, E. C., Ting, H., Tan, H. E., & Huang, H. W., (2016), “Complaint behaviour by Generations: A qualitative inquiry from mother-daughter perspectives”, 7th International Borneo Business Conference (IBBC), Kota Kinabalu, 7-8 September 2016. BEST PAPER AWARD.

  6. Huang, H. W., de Run, E. C., & Ting, H., (2016), “Information search and purchase intention for “Made in China” products by ethnicity”, Sixth Asia Pacific Marketing and Management Conference (APMMC-6), Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak, 16- 18 March 2016.

  7. Lau, W. M., de Run, E. C., Ting, H., Chuah, F., & Singh, G., (2016), “Warning signage on cigarette packaging and buying behaviour: Does it really matter?”, Sixth Asia Pacific Marketing and Management Conference (APMMC-6), Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak, 16-18 March 2016.

  8. Lim, T. Y., de Run, E. C., Ting, H., Koh, H. & Sahdan, M., (2016), “Do we have baby boomers, Gen X and Gen Y? A preliminary study to explore generation cohorts in Malaysia”, Sixth Asia Pacific Marketing and Management Conference (APMMC-6), Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak, 16-18 March 2016.

  9. Ting, H., Tan, S., John Ling, A. N., & de Run, E. C., (2016), “Intention to consume Dayak food: Determinants of food choice”, 20th Asian Forum on Business Education Conference (AFBE), University College of Technology Sarawak, 5-7 December 2016.

  10. Ting, H., de Run, E. C., Sudiyanti, S. & Cheah, J. W. (2016). Attitude towards Advertising: From Malaysians and Indonesians Perspectives. Conference proceeding at 8th International Management and Accounting Conference (IMAC8), organized by Universiti Kebangsaan Malaysia at Langkawi Island, 28-29 September 2016.

  11. Wong, W. P. M., & Ting, H., (2016), “The impact of technology trust on customer e-loyalty: The mediating effects of trustworthiness”, 20th Asian Forum on Business Education Conference (AFBE), University College of Technology Sarawak, 5-7 December 2016.

  12. Yacob, Y., Ting, H., & Kasuma, J., (2016), “Service quality dimensions and members’ satisfaction: A mixed-methods approach”, Sixth Asia Pacific Marketing and Management Conference (APMMC-6), Pusat Islam Tun Abang Salahuddin, Universiti Malaysia Sarawak, 16- 18 March 2016.

  13. Chuah, F., Ting, H., Alsree, S. R., & Cheah, J. H., (2015), “Factors affecting entrepreneurial intention of Malaysian university students”, Conference on Business Management Research II (CBMR II), Star City Hotel, Alor Setar, 22 December 2015.

  14. Jee, T. W., Ting, H., de Run, E. C., & Tan, S., (2015), “Disposition and repurchase intention: A Preliminary study of the why and how”, 6th International Research Symposium of Service Management (IRSSM-6), Riverside Majestic Hotel, Kuching, 11-15 August 2015. BEST PAPER AWARD

  15. Ting, H., Chuah, F., de Run, E. C., Phung, M. & Cheah, J. H., (2015), “Ethnic food consumption intention: A groundwork study on Dayak food using theory of planned behaviour”, 11th Asian Academy of Management International Conference (AAMC), Park Royal Hotel, Penang, 2-4 October 2015.

  16. Ting, H., Yacob, Y., Liew, L., & Lau, W. M., (2015), “Intention towards mobile payment intention: A case of developing market by ethnicity”, 6th International Research Symposium of Service Management (IRSSM-6), Riverside Majestic Hotel, Kuching, 11-15 August 2015.

  17. de Run, E. C., Ting, H., & Liew, S. L., (2014), “How adolescents view advertising: The effect of beliefs and personal values”, 6th International Borneo Business Conference (IBBC), Riverside Majestic, Kuching, 20-21 August 2014. BEST PAPER AWARD

  18. Ting, H., & de Run, E. C., (2013), “How young adults perceive advertising: A comparative study of three ethnic groups”, 4th Asia Pacific Marketing and Management Conference (APMMC), Hilton Hotel, Kuching, 20-22 November 2013. BEST PAPER AWARD

  19. de Run, E. C., Ting, H., Jee, T. W., & Lau, S. Y. C., (2013), “Attitude towards advertising: A comparison between marketing and non-marketing students at a private university”, Proceedings from Asia Pacific Marketing and Management Conference (APMMC), Hilton Hotel, Kuching, 20- 22 November 2013.

  20. de Run, E. C., & Ting, H., (2013), “Attitude of marketing and non-marketing students towards advertising”, Global Conference on Business, Economics and Social Sciences Research, Kuala Lumpur, 25-26 June 2013.

  21. Fam, K. S., Jozsa, L., Solyom, A., de Run, E. C., Ting, H., (2012), “Chinese generation Xers’ attitude toward advertising: Evidence from Hong Kong and Shanghai consumers”, 5th International Borneo Business Conference, jointly organized by the School of Business and Economics, Sabah and Faculty of Economics and Business, Sarawak, Universiti Malaysia Sabah, Tawau, Sabah, 19- 21 December 2012. BEST PAPER AWARD

  22. Ting, H., de Run, E. C., & Fam, K. S., (2012), “Identifying generational cohorts in Sarawak”, 5th International Borneo Business Conference, jointly organized by the School of Business and Economics, Sabah and Faculty of Economics and Business, Sarawak, Universiti Malaysia Sabah, Tawau, Sabah, 19-21 December 2012.

  23. Ting, H., & de Run, E. C., (2012), “Identifying generational cohorts in Sarawak: A comparison between three races”, TBS-CLSG International Conference Series 2012, Consumer Behaviour and Marketing: New Approaches in Consumer Research and Prospects, Taylor’s University Lakeside Campus, Malaysia, 24-25 September 2012.

  24. Ting, H., & de Run, E. C., (2012), “Attitude towards advertising: The perspective of generational cohort”, Postgraduate Conference of Social Sciences and Humanities, Faculty of Economics and Business, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, 9-10 July 2012.


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