Affiliations

ACADEMIC INSTITUTIONS
Chairman, Sarawak Research Society
Vice President, MAG (Marketing in Asia Group) Scholar
Professor, Faculty of Tourism and Hospitality, i-CATS University College Sarawak, Malaysia
Adjunct Professor, Faculty of Business, Sohar University, Sohar, Oman
Distinguished Professor, International College, Krirk University, Bangkok, Thailand
Professorial Chair, College of Tourism, Hospitality and Transportation Management, Polytechnic University of the Philippines, Philippines
Visiting Fellow, Center of Tourism Research, Wakayama University, Japan
Adjunct Professor, Faculty of Economic and Business, Universitas Islam Bandung (UNISBA), Indonesia
Associate Member, Relation Marketing Cluster, Griffith Business School, Griffith University, Australia
Scientific Board Member, Research Synergy Foundation, Indonesia

PROFESSIONAL ENGAGEMENT
Ambassador, Emerald Publishing in East Asia
Non-executive Director, CPS College Sarawak
Founding Director, Southeast Asia Research Academy (SEARA)
Director, Centre for Responsible Borneo (REBORN)
Member, UN Tourism (formerly known as UNWTO) Panel of Tourism Experts

JOURNAL EDITORIAL
Editor-in-Chief, Journal of Responsible Tourism Management
Editor-in-Chief, Journal of Applied Structural Equation Modelling (SCOPUS Q1)
Editor-in-Chief, Asian Journal of Business Research (SCOPUS Q2)
Editor-in-Chief, Young Consumers (SCOPUS Q1)
Advisory Board Member, Journal of Marketing Advances and Practices
Editorial Review Member, Tourism Geographies, British Food Journal, Journal of Global Marketing, Journal of Consumer Behaviour
Publication Advisor, BJSSH, University of Technology Sarawak (UTS);  Journal of Agribusiness Marketing, Federal Agriculture Marketing Authority (FAMA); Sarawak Museum Journal, Sarawak Museum Department (SMD)

To be updated ...

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